ICP, Messaging, & the
Growth Marketing Blueprint
When formulating and executing a Product-Led Growth (PLG) or Sales-Led Growth (SLG)
strategy, JoeMarketing diligently follows a unique, proprietary methodology
to ensure alignment and effectiveness from the very beginning.
ICP Definition
Using our process, we embark on a meticulous journey to precisely define your Ideal Customer Profile (ICP). This crucial step ensures that we focus on your product or service's most valuable and relevant audience, potentially boosting your business's performance.
Message Creation
JoeMarketing crafts a comprehensive Messaging Bible, the cornerstone of all your communications. This ensures a consistent and compelling message to your target audience, enhancing your brand's value and visibility. Our messaging creation process includes developing a clear value proposition, positioning statements, and narratives that resonate with your audience.
Growth Marketing Blueprint
We formulate a detailed Growth Marketing Blueprint, our proprietary strategic roadmap for your PLG or SLG strategy. This Blueprint sets measurable objectives and KPIs for recommended channels and outlines the necessary actions to achieve 100% of your revenue goals. By integrating this Blueprint into your current Revenue/Business Plan, we provide a solid foundation for your growth strategy. Our approach cuts strategy formulation time by 60%, accelerating your time-to-market for new initiatives.
